How important are buyer reviews for exporters on B2B marketplaces?
In an online b2b marketplace, buyer reviews act as digital references for exporters. Since buyers cannot physically inspect suppliers, they rely heavily on previous customer experiences. Positive reviews improve profile ranking and increase visibility. They also help exporters stand out among competitors offering similar products. Regular good feedback indicates professionalism and stable performance. Exporters who respond politely to reviews, even negative ones, show responsibility and maturity. This builds long-term credibility and encourages new buyers to initiate business discussions confidently.
1 View