Market Research Group

Another challenge exporters face with import export services is misaligned expectations. Many exporters believe services will handle everything, including closing deals, which is unrealistic. Poor follow-up, lack of market research, and unclear product positioning reduce effectiveness. Exporters also face difficulties when they do not provide accurate product details to service providers. This leads to mismatched leads. To overcome these challenges, exporters should actively collaborate, understand target markets, and use services strategically. When exporters treat import export services as guidance and support rather than guaranteed solutions, results improve significantly over time.